The caviar craze is upon us

The <strong>caviar craze</strong> is upon us
Explore this!
Umai Heritage Caviar
Umai Heritage Caviar
040A3121

The umai revolution - a new era of caviar

Umai Caviar is here to show you a world of caviar like you've never seen before. Throw away your baked potatoes and get out the ice cream.

Bean Studios for Umai Caviar - 12 (2)

THE BRAND

"Umai" (うまい)

Our name comes from the Japanese word "Umai" which stands for delicious and tasty - the essence of our brand. Let the flavours captivate you and take you on a remarkable journey of sensations. Get ready for a departure from normality.

Umai
<span class="s1">"<strong><em>Umai</em></strong>" (</span><span class="s2">うまい</span><span class="s1">)</span>

Shop now and get your #umamibump delivered to your home.

Choose between Umai Modern and Heritage to discover a new world of caviar.

<strong>Made in Germany</strong>

Made in Germany

Quality control is the foundation of our company. Produced under the strictest hygiene standards in our manufacture in Germany, Umai caviar sets a new benchmark of quality.

Meet our Ambassadors

Adam Handling

Michelin-Star Chef

Daniele Corona

Michelin-Star Chef

Fiona Xie

Actress

Umai is a lifestyle.

Be a part of the Umai community of tastemakers.

<b>Recipe </b>inspirations

Recipe inspirations

Get inspired by creative and unique ways of serving Umai Caviar

Our Values

The fundamental values that power Umai.

Origin
Origin

Natural aquaculture with the purest water.

Quality
Quality

Made in Germany - a symbol of excellence.

Sustainability
Sustainability

100% sustainably farmed.

Extraordinary
Extraordinary

Depart from normality and dare to explore.

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<p>Stay <strong>updated</strong> on the news of the Umai <strong>World</strong></p>
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